Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Property Management
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
That follow-up tool I mentioned
Email Template
Hi {{first_name}},
Just a quick note following up on my earlier message about automating prospect follow-ups at {{company_name}}. I know leasing season keeps you busy.
One thing I forgot to mention is that the setup takes less than 20 minutes and works alongside whatever you are already using, whether that is a spreadsheet, your property management software, or just your inbox.
Want me to send you a quick video walkthrough so you can see if it is worth your time? 10-14% reply rate
Thursday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Reference the specific tools or platforms they currently use for listings
- Mention a recent successful lease they closed based on public records
- Note the type of rental market they operate in such as student housing or luxury
- Comment on their responsiveness to your own test inquiry if applicable
When to Use
Send 3-4 days after the first email. The video offer gives them a low-commitment way to evaluate the tool.
When NOT to Use
Do not use if you do not actually have a video walkthrough ready to share.
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