Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Property Management
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Leasing teams are seeing results with this
Email Template
Hi {{first_name}},
Following up on my note about improving lead-to-lease conversion at {{company_name}}. I wanted to share a quick example.
A regional property manager overseeing 600 units recently told us that automating their prospect follow-up sequence freed up roughly 12 hours per week for their leasing team. They reinvested that time into relationship-building with corporate housing contacts, which opened a new pipeline of qualified tenants.
Would this kind of approach be relevant to what your team is working on right now? 7-11% reply rate
Tuesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference specific communities or neighborhoods they manage
- Mention any new hires on their leasing team visible on LinkedIn
- Note their current marketing channels and where prospects are coming from
- Comment on the mix of unit types in their portfolio
When to Use
Send 4-6 days after the first email. Best when you can reference a scenario that mirrors their role and team size.
When NOT to Use
Avoid if the prospect is in the middle of a leasing season peak when they are least likely to evaluate new tools.
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