Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Property Management
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How a similar team improved conversion 25%
Email Template
Hi {{first_name}},
One more note before I step back. I thought this case study might be relevant to what you are working on at {{company_name}}.
A regional property management team with 450 units implemented structured prospect outreach last quarter. Their lead-to-lease conversion improved by 25%, and their leasing agents reported spending less time on follow-ups and more time on high-value activities like tours and renewals.
If your team is exploring ways to improve leasing performance, I am happy to share the details. 5-8% reply rate
Tuesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference their specific unit count and how it compares to the case study
- Mention the KPIs they are most likely measured on such as occupancy or time-to-lease
- Note any staffing changes on their team that could affect capacity
- Comment on competitive pressure from new developments in their market
When to Use
Send 5-7 days after the first follow-up. Case studies from similar-sized companies resonate with managers who need proof before recommending tools.
When NOT to Use
Avoid if the prospect already asked for a case study and you did not follow through.
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