Follow-up #1 Manager / Director Small Business
Follow-up #1 for Property Management
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Thought this might help with leasing
Email Template
Hi {{first_name}},
I wanted to circle back on my earlier message about saving time on tenant outreach at {{company_name}}. I know things get busy, so I will keep this short.
I put together a brief guide on the five follow-up messages that convert the most rental inquiries into signed leases. It is based on data from property management teams managing portfolios similar to yours.
Want me to send it your way? No strings attached. 8-12% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference a specific unit they have listed that has been on the market for a while
- Mention a recent positive review about their management on Google or Yelp
- Note the average days-on-market for rentals in their area
- Comment on a recent maintenance or improvement project visible on their social media
When to Use
Send 3-5 days after the first email. The free resource offer lowers the barrier to response significantly.
When NOT to Use
Do not send if the prospect has already downloaded content from your site or engaged with your brand elsewhere.
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