Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Residential Real Estate
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Thought this might be relevant
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} build a more predictable listing pipeline. I know your inbox is busy, so I wanted to share something quick that might be more useful than another sales pitch.
We recently helped a three-agent brokerage in a similar market add 14 listing appointments in their first month using targeted seller outreach. The broker told us the biggest difference was not having to personally generate every opportunity for the team.
If that resonates, I am happy to share the specifics. If not, no hard feelings at all. 7-10% reply rate
Thursday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a market shift since your first email that makes your offer more timely
- Mention a new listing they posted since you last reached out
- Note any industry news relevant to small brokerages in their area
When to Use
Send three to five business days after the first email when the broker-owner has not responded and there is a relevant data point or result to share.
When NOT to Use
Avoid if the broker responded to the first email with a clear no, or if you noticed they have gone on vacation based on out-of-office or social media activity.
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