Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Residential Real Estate
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thing, then I will leave you alone
Email Template
Hi {{first_name}},
I have reached out a couple of times about helping {{company_name}} build a stronger listing pipeline, and I do not want to be a pest. One last thing worth mentioning.
Three small brokerages we work with in similar markets have collectively added over 120 listing appointments in the past quarter using our system. The broker-owners all told us the same thing: they wish they had started sooner because the compounding effect on their agents' confidence was as valuable as the appointments themselves.
If there is ever a time when this becomes a priority, I am here. Otherwise, I genuinely wish you and your team a great year. 5-8% reply rate
Friday best day
8:00-9:30 AM best time
Personalization Tips
- Reference a seasonal trend in their market that creates urgency for seller prospecting
- Mention a competitor brokerage in their area that has been growing
- Note any community involvement or charity work the brokerage does to build rapport
When to Use
Send five to seven business days after the first follow-up when the broker-owner has not engaged, using social proof from multiple similar firms.
When NOT to Use
Avoid if the broker has responded to any previous email, even with a not-now reply, as this sequence should shift to a different approach.
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