Follow-up #1 Individual Contributor Enterprise
Follow-up #1 for Residential Real Estate
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
Beyond company leads
Email Template
Hi {{first_name}},
I reached out recently about supplementing your lead pipeline at {{company_name}}. I wanted to follow up with something specific.
Agents at large brokerages often tell me that company leads are a mixed bag. Sometimes you get quality, sometimes you are fighting over the same recycled contacts with a dozen other agents. The agents who consistently outperform their peers build their own pipeline on top of what the company provides.
An agent at a similar national brokerage used our system to generate her own exclusive seller leads and went from 18 to 29 transactions in a year. The key was that these leads came from her own prospecting, so there was no splitting or competing for them.
If that approach interests you, I am happy to show you how it works. A 15-minute call would cover everything.
Wishing you a productive month. 7-10% reply rate
Wednesday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Reference their production level or awards from the brokerage's public recognition pages
- Mention the specific market or neighborhoods they operate in
- Note whether they have their own website or brand within the brokerage
- Comment on their client testimonials or online reputation
When to Use
Send four to five business days after the first email to agents at large brokerages, emphasizing the exclusivity and independence of the leads generated.
When NOT to Use
Avoid if the agent is part of a large team within the brokerage that pools leads and production, or if they are a brand-new agent still in training.
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