Follow-up #2 Individual Contributor Enterprise
Follow-up #2 for Residential Real Estate
Targeting individual contributor at enterprise companies (500+ employees).
Subject Line
How top agents at large firms differentiate
Email Template
Hi {{first_name}},
Last note from me on this topic. I wanted to share an observation from working with agents at large brokerages like {{company_name}}.
The agents who consistently rank in the top 10% all have one thing in common: they do not rely on company-generated leads as their primary source of business. They built their own prospecting systems that give them a pipeline independent of what the brokerage provides. One agent told us that having her own lead source was like having a safety net that also happened to be her biggest revenue driver.
She went from 20 to 34 transactions in a year, with most of the growth coming from her self-generated listing pipeline. If building that kind of independence interests you, I am happy to connect whenever the timing works.
All the best, {{first_name}}. 5-8% reply rate
Thursday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Reference their ranking within the brokerage if visible from award announcements
- Mention specific neighborhoods or communities where they are most active
- Note any personal branding efforts they have invested in beyond the brokerage brand
- Comment on their client review volume or ratings across platforms
When to Use
Send five to seven business days after the first follow-up, appealing to the agent's desire for independence and top-tier performance within a large organization.
When NOT to Use
Avoid if the agent is part of a high-producing team that shares leads and has a collective approach, or if they recently moved to a new brokerage.
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