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Follow-up #1 Individual Contributor Small Business

Follow-up #1 for Residential Real Estate

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Thought you might find this useful

Email Template
Hi {{first_name}},

I sent you a note recently about building a more consistent listing pipeline at {{company_name}}. Totally understand if it got buried, agents have enough on their plates.

I wanted to share a quick stat that might resonate. An agent at a similar-sized firm in a comparable market went from two listing appointments per month to six by using a system that identifies pre-sale homeowners in her farm area. She told us the biggest shift was going from reactive prospecting to having meetings already on her calendar when Monday hit.

If that sounds like something worth exploring, I can show you how it works in about 15 minutes. No commitment needed.
10-14% reply rate
Wednesday best day
10:00-11:30 AM best time

Personalization Tips

  • Reference their active listings or recent closings from public records
  • Mention a neighborhood where they seem to be concentrating their efforts
  • Note their social media activity if they post market updates or listing videos

When to Use

Send three to four business days after the first email when the agent has not responded, offering a relatable peer success story with specific numbers.

When NOT to Use

Avoid if the agent is clearly in the middle of a busy transaction period with multiple pending deals or if they responded negatively to the first email.

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