Follow-up #2 for Residential Real Estate
Targeting individual contributor at small business companies (1-50 employees).
One agent's results in 60 days
Hi {{first_name}},
Last time I will reach out about this. I wanted to leave you with a quick story from an agent in a similar situation.
Sarah was a solo agent at a four-person brokerage. She was doing around 12 transactions a year, mostly from referrals and her sphere. After setting up a targeted prospecting system, she added seven new listing appointments in her first two months and closed four of them. She told us the biggest win was having a pipeline she controlled, not just waiting for referrals to come in.
If building that kind of predictability sounds valuable, I am here whenever the timing works. Good luck out there. Personalization Tips
- Reference their annual transaction volume if visible from public records or profiles
- Mention the price point they typically work in to make the case study relatable
- Note their primary lead sources based on their marketing presence
When to Use
Send four to five business days after the first follow-up, sharing a relatable agent story with specific numbers that the recipient can see themselves achieving.
When NOT to Use
Avoid if the agent seems content with their current production level or has expressed in any channel that they are winding down their business.
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Related Templates
First Email
Residential Real Estate · Individual Contributor · Small Business
Follow-up #1
Residential Real Estate · Individual Contributor · Small Business
Objection Handler
Residential Real Estate · Individual Contributor · Small Business
Breakup Email
Residential Real Estate · Individual Contributor · Small Business