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Follow-up #2 Individual Contributor Small Business

Follow-up #2 for Residential Real Estate

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

One agent's results in 60 days

Email Template
Hi {{first_name}},

Last time I will reach out about this. I wanted to leave you with a quick story from an agent in a similar situation.

Sarah was a solo agent at a four-person brokerage. She was doing around 12 transactions a year, mostly from referrals and her sphere. After setting up a targeted prospecting system, she added seven new listing appointments in her first two months and closed four of them. She told us the biggest win was having a pipeline she controlled, not just waiting for referrals to come in.

If building that kind of predictability sounds valuable, I am here whenever the timing works. Good luck out there.
8-11% reply rate
Wednesday best day
10:00-11:30 AM best time

Personalization Tips

  • Reference their annual transaction volume if visible from public records or profiles
  • Mention the price point they typically work in to make the case study relatable
  • Note their primary lead sources based on their marketing presence

When to Use

Send four to five business days after the first follow-up, sharing a relatable agent story with specific numbers that the recipient can see themselves achieving.

When NOT to Use

Avoid if the agent seems content with their current production level or has expressed in any channel that they are winding down their business.

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