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Follow-up #1 Manager / Director Enterprise

Follow-up #1 for Residential Real Estate

Targeting manager / director at enterprise companies (500+ employees).

Subject Line

Results from a similar rollout

Email Template
Hi {{first_name}},

I wanted to follow up on my earlier message about standardizing prospecting across {{company_name}}'s offices. I realize evaluating new platforms for a large team requires more than a cold email, so I wanted to share a relevant case.

A VP of Sales at a 200-plus agent brokerage recently rolled out our system across six offices. Within 90 days, they saw listing appointment volume increase by 31% across all offices, with the largest gains in their historically underperforming locations. The rollout took three weeks and required no changes to their existing Salesforce instance.

If a structured conversation with our team would be helpful, I am happy to coordinate that. If the timing does not work, I understand completely.
5-8% reply rate
Tuesday best day
8:00-9:30 AM best time

Personalization Tips

  • Reference their CRM platform if known from job postings or tech stack discussions
  • Mention a recent organizational change that suggests they are looking to improve efficiency
  • Note their office count or agent headcount to show you understand their scale

When to Use

Send five to six business days after the first email to enterprise managers, providing a case study that matches their scale and addresses deployment concerns.

When NOT to Use

Avoid if you have learned that technology decisions are made exclusively at the C-suite level and the manager has no influence on vendor selection.

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