Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Residential Real Estate
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
A result your peers are seeing
Email Template
Hi {{first_name}},
Following up on my note about improving your team's listing pipeline at {{company_name}}. I wanted to share a result from a brokerage manager in a similar position.
A regional manager overseeing 40 agents implemented our prospecting system and saw average per-agent listing appointments increase from 2.1 to 3.4 per month within the first quarter. The biggest win was that the improvement was across the team, not just from the top producers.
If you are looking for a way to raise your team's floor, I would love to walk you through how they did it. A 15-minute call would be enough to see if it is relevant.
Either way, I hope the quarter is going well. 7-11% reply rate
Thursday best day
9:30-11:00 AM best time
Personalization Tips
- Mention specific production metrics for their market if available from MLS reports
- Reference a training or coaching initiative they have advertised
- Note any agent awards or recognition from their brokerage recently
When to Use
Send four to five business days after the first email, leading with a peer comparison story that is specific enough to be credible.
When NOT to Use
Avoid if you know the manager recently implemented a competing solution or if the firm is in the middle of a rebrand.
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