Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Residential Real Estate
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How one manager raised her team's floor
Email Template
Hi {{first_name}},
One last thought before I step back. A manager at a 45-agent brokerage told us something that stuck with me. She said her top five agents never needed help prospecting, but the other 40 were leaving money on the table because they did not have a repeatable process.
After implementing a structured prospecting system, her bottom 75% of agents increased their listing appointments by 45% in one quarter. The top agents were unaffected because they already had their own systems. The net result was a significant lift in office-wide production without disrupting anyone.
If raising your team's floor is a priority, I would enjoy discussing how she did it. If not, I sincerely appreciate your time and attention. 6-9% reply rate
Thursday best day
9:30-11:00 AM best time
Personalization Tips
- Reference the production distribution across their office if visible in award announcements
- Mention any training programs they offer to agents that suggest focus on development
- Note the competitive landscape in their market and how peer firms are investing
When to Use
Send five to seven business days after the first follow-up, using a story that specifically addresses the manager's challenge of raising team-wide production.
When NOT to Use
Avoid if the office recently went through agent turnover or if the manager has changed roles since your first outreach.
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