Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Restaurants
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric from a restaurant group your size
Email Template
Hi {{first_name}},
I wanted to follow up on my earlier note about reducing guest acquisition costs across your locations. I realize the first email may have been too broad, so let me be more specific.
A restaurant group with 12 locations recently consolidated their guest outreach under a single system. Within 90 days, their cost per acquired guest dropped by 31% while average check size on return visits increased. The key was that each GM could still personalize outreach for their specific neighborhood while corporate maintained visibility and brand consistency.
If {{company_name}} is thinking about this kind of operational efficiency, I would be happy to walk through exactly how they did it. Would a brief conversation be worthwhile? 7-10% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Reference any new location openings or closures since your first email
- Mention industry trends affecting multi-location restaurant groups
- Note any public leadership changes or strategic announcements
- Tie back to a specific challenge you mentioned in your first message
When to Use
Send 4-6 business days after the first email with a specific metric or case study that adds concrete value beyond the initial outreach.
When NOT to Use
Do not send if you have already received a response or referral from anyone at the organization.
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