Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Restaurants
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
How a 10-location group cut acquisition costs 31%
Email Template
Hi {{first_name}},
I have reached out twice about optimizing guest outreach at {{company_name}}, and I understand you may be evaluating other priorities right now. I wanted to share one final data point before stepping back.
A restaurant group with 10 locations across three markets reduced their guest acquisition cost by 31% after implementing a centralized outreach system. More importantly, they did it without adding headcount or requiring their GMs to take on additional marketing responsibilities. The system paid for itself within the first 45 days.
If this is something {{company_name}} wants to explore now or later, I am happy to connect whenever the timing is right. 7-9% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Match the case study to their specific number of locations and markets
- Reference any cost optimization initiatives they have discussed publicly
- Mention industry benchmarks relevant to their segment
- Note any recent competitive moves in their markets
When to Use
Send 5-7 business days after follow-up-1, using the strongest social proof data point you have for their segment.
When NOT to Use
Do not send if the prospect has asked to stop outreach or if you have made contact through another channel.
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