Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Restaurants
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on {{company_name}} weeknight traffic
Email Template
Hi {{first_name}},
I reached out last week about helping fill tables during slower shifts. I know restaurant owners are pulled in a hundred directions, so I will keep this brief.
Since my last note, I spoke with another independent restaurant owner in a similar market who told me his biggest concern was that outreach programs would feel impersonal to his regulars. We solved that by building messaging that sounds like it comes from the restaurant, not from a marketing platform. His repeat visit rate went up 23% in the first quarter.
If that kind of result would move the needle for {{company_name}}, I would love to share the specifics. A 10-minute call is all it takes. 10-13% reply rate
Wednesday best day
7:30 AM best time
Personalization Tips
- Reference something new they posted on social media since your last email
- Mention a seasonal shift that could affect their traffic patterns
- Note any local events or developments near their restaurant
- Connect back to a specific detail from your first email
When to Use
Send 3-5 business days after the first email if no response, ideally adding a new data point or insight not included in the original message.
When NOT to Use
Do not send if the prospect replied to the first email, even with a negative response.
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