Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Restaurants
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
23% more repeat guests at a restaurant like yours
Email Template
Hi {{first_name}},
I have reached out a couple of times about helping {{company_name}} drive more consistent traffic. I want to be respectful of your time, so I will share one quick result and let you decide if it is worth exploring.
An independent restaurant owner in a comparable market saw a 23% increase in repeat guest visits within the first 90 days. The biggest surprise for him was that his highest-value guests, the ones spending the most per visit, responded best to the outreach. They were not price-sensitive. They just needed a reason to come back more often.
If that kind of outcome interests you, I am here whenever you have a few minutes. If not, no hard feelings at all. 9-12% reply rate
Tuesday best day
7:00 AM best time
Personalization Tips
- Use a case study from a restaurant with a similar cuisine or price point
- Reference a recent positive review that highlights guest loyalty potential
- Mention any seasonal opportunity coming up that could amplify results
- Note their competitive landscape and what similar restaurants are doing
When to Use
Send 5-7 business days after follow-up-1, leading with concrete social proof and a low-pressure close.
When NOT to Use
Do not send if the prospect has already expressed disinterest or asked to be removed from outreach.
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