Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Restaurants
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
One more thing about restaurant guest outreach
Email Template
Hi {{first_name}},
I reached out recently about simplifying how {{company_name}} handles guest outreach. I wanted to add one thing I forgot to mention.
The restaurant marketers who have had the most success with our approach are the ones who were already doing some form of outreach manually, whether that is email newsletters, text blasts, or even personal follow-ups after events. Our tool does not replace what works. It automates the repetitive parts so you can focus on the creative and personal touches that make {{company_name}} unique.
One coordinator told me she went from dreading her weekly email sends to actually enjoying them because the segmentation and timing were handled automatically. She just had to write the message.
Still happy to show you how it works whenever you have 15 minutes. 12-16% reply rate
Thursday best day
11:00 AM best time
Personalization Tips
- Reference their current email newsletter if they have one
- Mention specific content they create that shows marketing initiative
- Note tools or platforms they appear to use based on their digital presence
- Acknowledge the specific tasks they likely handle in their role
When to Use
Send 3-4 business days after the first email, positioning the tool as an enhancement to their existing efforts rather than a replacement.
When NOT to Use
Do not send if they have already responded or shown interest through another channel.
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