Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Restaurants
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
What a marketing coordinator said after switching
Email Template
Hi {{first_name}},
I have reached out a couple of times about simplifying guest outreach at {{company_name}}. I know you are juggling a lot, so here is a quick quote from someone in your shoes.
A marketing coordinator at an independent restaurant told me: "I used to spend my Sunday nights writing the weekly email and hoping it would work. Now I spend 20 minutes tweaking what the system drafts, and the results are three times better than anything I wrote from scratch. I actually have my Sundays back."
If getting better results with less effort sounds appealing, I would love to show you how it works. And if now is not the right time, just say the word and I will check back later. 12-16% reply rate
Thursday best day
11:30 AM best time
Personalization Tips
- Reference their current email or marketing approach based on what you have observed
- Mention the specific time investment they are likely making on outreach
- Note their content quality and how the tool could enhance it
- Acknowledge the personal time cost of wearing the marketing hat at a small restaurant
When to Use
Send 4-5 business days after follow-up-1, using a relatable peer quote that addresses the time and effort pain point directly.
When NOT to Use
Do not send if they have responded or if the restaurant appears to have hired a dedicated marketing person since your last outreach.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.