Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Restaurants
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How other restaurant managers handle this
Email Template
Hi {{first_name}},
I wanted to follow up on my earlier message about streamlining guest outreach across your locations. I have since spoken with a regional marketing manager at a restaurant group with a similar footprint who shared something I thought you would find relevant.
She was spending about 8 hours per week coordinating outreach across 9 locations. After implementing our approach, that dropped to about 2 hours, and the response rates from guests actually improved because the messaging became more consistent and targeted. Her GMs appreciated it too because they spent less time on marketing and more time on their floors.
If reducing that coordination overhead while improving results sounds valuable, I have a few ideas tailored to {{company_name}}. Worth a quick conversation? 9-12% reply rate
Wednesday best day
9:30 AM best time
Personalization Tips
- Reference the specific number of locations and any regional clustering
- Mention any marketing team structure changes or new hires
- Note recent promotional campaigns and their apparent approach
- Connect to a specific pain point you highlighted in the first email
When to Use
Send 4-5 business days after the first email, leading with a relatable peer story that addresses the coordination challenge inherent in multi-location management.
When NOT to Use
Do not send if the manager has responded or if you have been redirected to someone else at the company.
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