Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Restaurants
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How a regional manager saved 6 hours per week
Email Template
Hi {{first_name}},
This is my second follow-up about guest outreach at {{company_name}}. I want to be brief and share one result that consistently resonates with managers in your position.
A regional marketing manager at a 14-location restaurant group went from spending 8 hours per week on outreach coordination to just 2 hours, while seeing a 17% increase in repeat visit rates across all locations. The time savings came from automating segmentation and scheduling, while the performance improvement came from better targeting.
She told me the biggest win was that her GMs stopped asking her about marketing because the results were visible in a shared dashboard. Everyone could see what was working without a weekly meeting.
If that combination of time savings and better results sounds relevant, I am here to chat whenever works. 8-11% reply rate
Tuesday best day
9:00 AM best time
Personalization Tips
- Reference the time burden specific to their number of locations
- Mention any internal communication challenges visible from their structure
- Note how their current reporting might benefit from consolidation
- Acknowledge the GM-marketing manager dynamic at multi-unit groups
When to Use
Send 5-6 business days after follow-up-1, combining time savings and performance improvement social proof.
When NOT to Use
Do not send if the prospect has responded or if you have made contact with someone else at the organization.
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