Follow-up #1 Manager / Director Small Business
Follow-up #1 for Restaurants
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Forgot to mention this about guest outreach
Email Template
Hi {{first_name}},
I sent you a note last week about helping {{company_name}} fill more seats without relying on discounts. I realized I left out something that might matter more to you than anything else: time.
The managers I work with told me their biggest hesitation was adding another tool to manage. So we built the entire setup to run in the background after an initial one-hour configuration. One manager described it as setting it and checking results once a week over morning coffee.
If saving time while still driving more covers sounds useful, I would love to show you how it works. Would a quick call this week fit your schedule? 11-15% reply rate
Monday best day
10:00 AM best time
Personalization Tips
- Mention a specific operational challenge you noticed from their online presence
- Reference their staffing situation if visible from job postings
- Note any menu changes or seasonal specials they recently launched
- Acknowledge the time constraints inherent in their role
When to Use
Send 3-4 business days after the first email, leading with the time-saving angle that resonates most with busy restaurant managers.
When NOT to Use
Do not send if they have already responded or if you learned they are leaving the position.
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