Follow-up #2 Manager / Director Small Business
Follow-up #2 for Restaurants
Targeting manager / director at small business companies (1-50 employees).
Subject Line
What a restaurant manager said after 30 days
Email Template
Hi {{first_name}},
I have sent a couple of messages about helping {{company_name}} bring more guests through the door. I know you are busy running the show, so here is one quick story and I will let you decide.
A manager at a restaurant similar to yours told me after 30 days that the thing he valued most was not the extra covers. It was that for the first time, he could see exactly which outreach messages led to which reservations. He stopped guessing what worked and started knowing. His words, not mine.
If having that kind of visibility would help you, I am happy to show you how it works in a quick call. If the timing is off, just let me know and I will follow up later. 10-14% reply rate
Monday best day
10:30 AM best time
Personalization Tips
- Reference a similar restaurant's success story that matches their concept
- Mention their reservation system if visible from their website
- Note any upcoming events or seasons that would make visibility especially valuable
- Acknowledge the data gap that most small restaurant managers face
When to Use
Send 4-6 business days after follow-up-1 with a testimonial-style story that addresses the attribution challenge most restaurant managers face.
When NOT to Use
Do not send if the manager has responded in any way or if the restaurant has recently changed management.
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