Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for SaaS Companies
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Re: Scaling outbound at {{company_name}}
Email Template
{{first_name}}, following up on my earlier note about pipeline efficiency.
I wanted to share a data point: a SaaS company at a similar stage to {{company_name}} reduced their cost per qualified meeting by 42% in one quarter using our approach. Their CEO said the biggest surprise was how quickly the team adopted it.
Is this worth a 15-minute conversation this week or next? 4-7% reply rate
Monday best day
7:00-8:00 AM best time
Personalization Tips
- Reference a recent company milestone or announcement that connects to growth pressure
- If they engaged with your first email (opened, clicked), acknowledge it casually
- Mention a mutual connection or shared investor if one exists
- Tailor the case study to match their ARR range or market segment
When to Use
3-5 business days after the first email when there has been no response from a mid-market SaaS executive.
When NOT to Use
If the executive responded with a clear 'not interested' or if you have no new value to add beyond the first email.
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