Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for SaaS Companies
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Worth revisiting, {{first_name}}?
Email Template
{{first_name}}, I know your inbox is a battlefield, so I'll be direct.
Since my last email, we published a benchmark report showing that mid-market SaaS companies using AI-powered outbound generate 47% more pipeline per rep than those relying on traditional methods. The gap is widening every quarter.
If {{company_name}} is exploring ways to get more from your existing team, I'd welcome the chance to share the full data. If not, no worries — I'll step back.
What do you think? 3-5% reply rate
Wednesday best day
7:00-8:00 AM best time
Personalization Tips
- Share a specific finding from the benchmark report that applies to their SaaS sub-sector
- Reference competitive pressure from peers who may already be adopting AI-powered outbound
- Note any board or investor signals that suggest pipeline growth is a top priority
- Mention a specific event or conference where you could continue the conversation in person
When to Use
5-7 business days after follow-up-1, using industry data to create urgency without being pushy.
When NOT to Use
If the executive already replied negatively or if your company has no credible benchmark data to share.
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