Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for SaaS Companies
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Re: Quick question about {{company_name}}'s growth
Email Template
{{first_name}}, I wanted to share something relevant since my last note.
A SaaS founder with a team of 12 told me last month that they were stuck at 3-4 demos per week despite spending 20+ hours on outbound. Within 6 weeks of working with us, they hit 15 demos per week — without adding headcount.
I thought this might resonate given where {{company_name}} is right now. Would a 10-minute call be worth exploring this? 5-8% reply rate
Thursday best day
7:00-8:00 AM best time
Personalization Tips
- Reference any activity from their LinkedIn since your first email (posts, comments, job changes)
- Mention a new development at {{company_name}} (product update, press mention, hiring) since your first outreach
- If they opened but didn't reply to the first email, subtly acknowledge their interest
- Tie the case study to their specific SaaS niche for stronger relevance
When to Use
3-4 business days after the first email if there was no reply, especially if email tracking shows it was opened.
When NOT to Use
If they already replied to the first email or if they have unsubscribed or marked the message as spam.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.