Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for SaaS Companies
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One last thought, {{first_name}}
Email Template
{{first_name}}, I'll keep this brief.
A founder in a similar position to yours at {{company_name}} recently told me: 'I wish I'd stopped doing outbound manually 6 months earlier. That's 6 months of pipeline I left on the table.'
If timing is off right now, I completely understand. But if outbound pipeline is even a secondary priority, I'd love to show you something that takes 10 minutes and might change how you think about it.
Either way, I respect your time. 3-6% reply rate
Friday best day
7:30-8:30 AM best time
Personalization Tips
- Reference a specific pain point from their recent LinkedIn posts or comments
- If they opened previous emails, note that the topic seemed to catch their attention
- Mention a seasonal or quarterly factor that makes now a good time to invest in outbound
- Tie the urgency to a market trend in their specific SaaS niche
When to Use
5-7 business days after follow-up-1, as a final value-based nudge before reducing cadence.
When NOT to Use
If the founder has been actively engaging with competitor content or has publicly stated they're not doing outbound.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.