Follow-up #2 Individual Contributor Small Business
Follow-up #2 for SaaS Companies
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Thought this might help, {{first_name}}
Email Template
Hi {{first_name}},
Last follow-up from me. I put together a cheat sheet of the top-performing cold email subject lines for SaaS sales — based on data from 10,000+ emails sent by teams similar to {{company_name}}.
No sign-up required, no strings attached. Just something I think you'd genuinely find useful for your day-to-day prospecting.
Want me to send it over? 7-10% reply rate
Tuesday best day
10:30-11:30 AM best time
Personalization Tips
- If you can see their email signature or social profiles, note the types of prospects they reach out to
- Reference a specific SaaS sub-industry and tailor the cheat sheet offer to that niche
- Mention a common mistake you've seen in cold emails targeting their type of buyer
- If they engage with sales content creators on LinkedIn, reference a relevant tip or trend
When to Use
3-5 business days after follow-up-1, offering a free resource that provides immediate value.
When NOT to Use
If they've already engaged with your previous emails or if you don't have the resource ready to share.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.