Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for SaaS Companies
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Benchmark data for your team, {{first_name}}
Email Template
Hi {{first_name}},
Last touch on this. I thought you might find this useful regardless of our conversation: we just released outbound benchmarks for mid-market SaaS teams covering reply rates, meeting conversion rates, and optimal sequence length by persona.
The most surprising finding — teams that send 4-touch sequences outperform those sending 7+ by nearly 20% in meetings booked. Shorter and sharper wins.
Happy to send the full report. Would {{company_name}} find this helpful for planning next quarter? 5-7% reply rate
Wednesday best day
9:00-10:00 AM best time
Personalization Tips
- Reference their current sequence length if you can infer it from their outreach to you or others
- Mention a KPI that matters most to managers at their level (meetings booked vs. pipeline value)
- Note any changes in their team structure since your first email
- Tie the benchmarks to their specific market (vertical SaaS, horizontal SaaS, PLG vs. sales-led)
When to Use
5-7 business days after follow-up-1, offering valuable benchmark data that serves the manager's team regardless of a sale.
When NOT to Use
If the manager has already forwarded you to a decision-maker or if the benchmark data is outdated.
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