Follow-up #1 Manager / Director Small Business
Follow-up #1 for SaaS Companies
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Re: Helping your small team punch above its weight
Email Template
Hi {{first_name}},
Following up on my note about streamlining outbound for small SaaS teams. I wanted to share something specific.
A sales manager at a 30-person SaaS company told me his biggest frustration was spending Monday mornings building prospect lists instead of coaching his two reps. After switching to our platform, that list-building time dropped from 4 hours to 20 minutes.
Would a quick 10-minute walkthrough be helpful to see how this might work for {{company_name}}? 6-9% reply rate
Wednesday best day
9:00-10:00 AM best time
Personalization Tips
- Reference their team size and any recent hires or open sales roles at {{company_name}}
- Mention a specific workflow bottleneck common to their CRM (if you know they use HubSpot, Pipedrive, etc.)
- Note if they posted or engaged with content about sales productivity since your first email
- Tie the example to their specific SaaS vertical for stronger relevance
When to Use
3-4 business days after the first email to a sales manager at a small SaaS company, adding a concrete time-savings example.
When NOT to Use
If they have already responded or if the company appears to have recently shut down or pivoted significantly.
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