Follow-up #2 Manager / Director Small Business
Follow-up #2 for SaaS Companies
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Quick resource for {{first_name}}
Email Template
Hi {{first_name}},
I put together a short checklist of the 7 outbound mistakes I see most often at small SaaS companies — things like over-personalizing (yes, it's a thing) and sending follow-ups too early.
It's based on data from 500+ campaigns. Happy to share it regardless of whether we ever chat about our tool.
Would that be useful for you and the team at {{company_name}}? 6-10% reply rate
Monday best day
9:30-10:30 AM best time
Personalization Tips
- Tailor one of the '7 mistakes' to something you noticed in their current outbound approach
- Mention a specific challenge you've seen at companies in their SaaS niche
- If they have a blog or content marketing effort, offer to share the resource as something their audience might value too
- Reference their team size and pick the most relevant mistakes for that stage
When to Use
4-5 business days after follow-up-1, leading with a value-first offer that doesn't require a sales conversation.
When NOT to Use
If the manager already booked a demo or if you don't actually have the resource to share.
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