Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Solar & Renewable Energy
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Local installer doubled monthly capacity
Email Template
Hi {{first_name}},
I have reached out a couple of times, so I will keep this brief. A solar installer in a market similar to {{company_name}}'s recently shared that they went from 15 to 32 residential installs per month without adding a single crew. The difference was entirely operational, specifically how they managed the pipeline between sale and install.
If growing capacity without growing overhead is on your mind, I think their approach could be relevant. If not, I will not take up any more of your time.
Worth a quick chat? 5-8% reply rate
Tuesday best day
7:00 AM best time
Personalization Tips
- Match the social proof example to their specific market segment, whether residential, commercial, or both
- Reference their approximate current install volume if publicly available
- Mention a comparable company in a non-competing market for credibility
- Note any capacity constraints they have hinted at in job postings or public statements
When to Use
Seven to ten days after the first follow-up, using a social proof story to create a final compelling reason to engage.
When NOT to Use
When the prospect has explicitly asked not to be contacted or has unsubscribed from communications.
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