Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Solar & Renewable Energy
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
A process change that saved 12 hours per week
Email Template
Hi {{first_name}},
Following up on my earlier message about scaling solar operations at {{company_name}} without proportionally scaling headcount.
I wanted to share a quick example. A director of operations at a mid-market solar company with a similar project volume restructured their handoff process between sales and engineering. The change was straightforward, essentially standardizing the information package that moves between teams, but it eliminated an average of 12 hours per week of back-and-forth clarification.
If that kind of improvement would make a difference for your team, I would be happy to walk through the specifics. If not, no worries at all.
What do you think, {{first_name}}? 7-11% reply rate
Tuesday best day
10:30 AM best time
Personalization Tips
- Reference specific team structures or departments visible in their org chart
- Mention the handoff points most relevant to their project types
- Note any process improvement initiatives mentioned in their company communications
- Tailor the time savings example to match their likely team size
When to Use
Three to five business days after the first email to managers at mid-market solar companies, using a specific process improvement story as new value.
When NOT to Use
When the company has recently implemented a new project management system, as they may be in a change fatigue period.
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