Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Solar & Renewable Energy
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Before and after: a solar PM team's workflow
Email Template
Hi {{first_name}},
I wanted to share one last thing before I stop reaching out. We documented a before-and-after comparison with a project management team at a mid-market solar company that handled about the same volume as {{company_name}}.
Before: 4 different spreadsheets, 2 project management tools, and a shared inbox for managing their pipeline. Average project cycle: 127 days. After: a single streamlined workflow with automated handoffs. Average project cycle: 89 days. Same team, same project types, same markets.
If you are curious about how they got there, I can walk you through it in 10 minutes. If the timing is wrong, I completely understand.
Appreciate your time, {{first_name}}. 6-9% reply rate
Tuesday best day
10:00 AM best time
Personalization Tips
- Reference the tools and platforms they currently use for project management
- Scale the before-and-after metrics to be credible for their project volume
- Mention the specific project types where cycle time matters most for their business
- Note any publicly visible process challenges their team has discussed
When to Use
Five to eight days after the first follow-up to mid-market solar managers, using a concrete before-and-after comparison as the final hook.
When NOT to Use
When the prospect's company has recently announced a new project management platform adoption.
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