Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Staffing & Recruitment
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on growing {{company_name}}
Email Template
{{first_name}}, I have reached out a couple of times about improving placement efficiency at {{company_name}}. I know timing is everything, so I will keep this to one point.
The staffing agency owners I work with tell me the biggest unlock was not a new tool. It was getting visibility into which sourcing channels actually produce placements versus just filling their pipeline with noise. That one insight changed how they allocated their recruiters' time.
If that resonates, I am here. If not, no hard feelings at all. 5-8% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a staffing industry trend affecting their specific niche right now
- Mention a metric from their public job postings that suggests a sourcing channel problem
- Note their growth over the past year and tie the insight to sustaining that momentum
- If the market for their specialty is tightening, frame the insight around candidate scarcity
When to Use
Send 5-7 business days after the first follow-up as a final value-driven touch before the breakup email.
When NOT to Use
When they opened previous emails but did not reply. In that case, try a different channel like a phone call or LinkedIn message.
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