Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Tech Consulting
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Re: a number worth checking
Email Template
{{first_name}},
Following up on my note about bench utilization. I ran some numbers for firms in {{company_name}}'s range and the typical gap between current and optimal utilization is worth $1.2M to $3M annually in recovered revenue.
Most of that comes from reducing the time consultants sit between projects, not from adding more staff.
Happy to walk through the math if it would be useful. 5-8% reply rate
Thursday best day
8:00-9:00 AM best time
Personalization Tips
- Customize the revenue estimate based on their approximate headcount.
- Reference a specific service line where utilization improvements would have the most impact.
- If they have recently reported financial results, tie the numbers to their disclosed metrics.
- Mention a peer firm that achieved measurable results with a similar approach.
When to Use
Three to five business days after the first email to mid-market C-suite contacts.
When NOT to Use
If the first email bounced or the contact has changed roles since your initial outreach.
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