Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Tech Consulting
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Quick case study for {{company_name}}
Email Template
{{first_name}},
A 200-person consultancy we worked with increased their win rate by 35% after implementing structured outbound alongside their existing referral network. The total investment was one part-time coordinator.
Given {{company_name}}'s position in the market, I think the results would translate well. Want me to share the details? 4-7% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Tailor the case study reference to match their approximate firm size.
- Reference a specific service line where the comparison would be most relevant.
- If they have recently expanded into a new market, connect the case study to that expansion.
- Mention the ROI in terms that matter to their specific business model.
When to Use
Five to seven business days after the first follow-up to mid-market executives.
When NOT to Use
If the contact has unsubscribed or marked previous emails as spam.
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