Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Tech Consulting
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Re: origination without the awkwardness
Email Template
Hi {{first_name}},
Following up on my note about building your own pipeline at {{company_name}}. I know most technical consultants find traditional business development uncomfortable.
That is actually why the approach I described works. It is built around sharing expertise, not pitching services. You write about what you know, reach out to people who have that exact problem, and let the conversation happen naturally.
One principal consultant told me it felt more like networking at a conference than cold outreach.
Want to see a few examples of what this looks like in practice? 7-11% reply rate
Thursday best day
11:30 AM-1:00 PM best time
Personalization Tips
- Reference their specific area of technical expertise from LinkedIn.
- Mention an industry community or forum they participate in.
- If they have published technical articles, tie the approach to their existing content.
- Note whether their firm has a formal origination program they might be part of.
When to Use
Three to five business days after the first email to mid-market ICs with origination potential.
When NOT to Use
If the person explicitly focuses on delivery-only roles with no client development responsibilities.
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