Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Tech Consulting
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Thought this was relevant to you
Email Template
Hi {{first_name}},
I have been thinking about what I shared earlier and realized I should have mentioned this: the consultants who get the most value from structured prospecting are specialists, not generalists.
Your focus area at {{company_name}} is exactly the kind of expertise that resonates with targeted outreach. Decision-makers respond to people who clearly understand their specific technical challenges.
Want to see how other specialists in your field are approaching this? 6-9% reply rate
Thursday best day
11:30 AM-1:00 PM best time
Personalization Tips
- Name their specific technical specialization and why it is valuable for outreach.
- Reference a recent project or achievement that demonstrates their depth.
- Mention demand trends for their particular skill set in the current market.
- If they have community presence, connect that to the credibility angle.
When to Use
Five to seven business days after the first follow-up to mid-market ICs.
When NOT to Use
If the person has indicated through any channel that they are not interested.
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