Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Tech Consulting
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Re: the two-hour pipeline approach
Email Template
Hi {{first_name}},
I reached out last week about a lightweight prospecting system for consultants at {{company_name}}. Wanted to share a quick result.
A senior developer at a 30-person consultancy used this approach to generate four qualified project leads in his first month. He spent about two hours per week on it, mostly during downtime between sprints.
The key was leading with technical credibility rather than sales language. Prospects responded because they saw a peer, not a pitch.
Still interested in seeing how this could work for your specialty? 9-13% reply rate
Thursday best day
11:00 AM-12:30 PM best time
Personalization Tips
- Reference a specific technology they work with and connect it to the example.
- Mention any content they have published since your first email.
- If they changed their LinkedIn status or activity, acknowledge the update.
- Tailor the example to match their seniority level and technical focus.
When to Use
Three to five business days after the first email to senior ICs at small consultancies.
When NOT to Use
If the person recently started a new long-term engagement and is clearly unavailable.
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