Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Tech Consulting
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Worth one more shot
Email Template
Hi {{first_name}},
I know you are busy at {{company_name}}, so I will be quick. I put together a checklist that senior consultants at small firms use to run their own prospecting in under two hours a week.
No sales experience needed. It is built around sharing technical expertise, which is something you already do well.
Want me to send it? 7-10% reply rate
Thursday best day
11:00 AM-12:00 PM best time
Personalization Tips
- Reference a recent technical post or contribution they made.
- Mention a specific skill they have that is in high demand right now.
- If they are between projects, frame the timing as ideal to start building pipeline.
- Note any community involvement that shows they are already comfortable sharing knowledge.
When to Use
Five to seven business days after the first follow-up to ICs at small consultancies.
When NOT to Use
If the person has not opened any of your previous emails.
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