Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Tech Consulting
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Benchmark data for teams like yours
Email Template
Hi {{first_name}},
I have been compiling benchmarks on how mid-sized consulting practices manage pipeline and utilization. A few data points that stood out:
Practices that run proactive outbound have 23% higher utilization rates and 40% shorter bench periods compared to those relying solely on inbound and referrals.
I thought this might be relevant to what you are managing at {{company_name}}. Want me to send the full benchmark report? 6-9% reply rate
Wednesday best day
10:00-11:00 AM best time
Personalization Tips
- Customize the benchmark reference to their specific practice area.
- Mention the typical team size in the benchmark to match their situation.
- If their firm recently published utilization data, reference it as a starting comparison.
- Note any industry-specific factors that affect their utilization patterns.
When to Use
Five to seven business days after the first follow-up to mid-market practice managers.
When NOT to Use
If the manager has already forwarded your email to procurement or a do-not-contact list.
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