Follow-up #1 Manager / Director Small Business
Follow-up #1 for Tech Consulting
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Re: one thing that might help
Email Template
Hi {{first_name}},
I sent a note last week about keeping {{company_name}}'s pipeline running even during busy delivery periods. Wanted to add one thing.
A practice manager at a similar-sized firm told me the biggest shift was going from ad-hoc outreach during slow weeks to a consistent 30-minute weekly cadence. That one change doubled their qualified leads within a quarter.
Want me to share the exact workflow they use? 8-12% reply rate
Tuesday best day
10:00-11:00 AM best time
Personalization Tips
- Reference a specific challenge common to their role based on their LinkedIn profile.
- Mention a technology or methodology they specialize in.
- If they posted about a project milestone, congratulate them and reconnect.
- Note whether they seem more focused on delivery or growth based on recent activity.
When to Use
Three to four business days after the first email to managers at small consultancies.
When NOT to Use
If the manager replied to the first email with a clear not-interested response.
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