Follow-up #2 Manager / Director Small Business
Follow-up #2 for Tech Consulting
Targeting manager / director at small business companies (1-50 employees).
Subject Line
This worked for a team like yours
Email Template
Hi {{first_name}},
Quick story: a delivery manager at a 25-person consultancy started using a structured prospecting workflow on Monday mornings. Within six weeks, he had three warm conversations going that turned into two signed projects.
The total time commitment was about 90 minutes per week. Given what you are building at {{company_name}}, I thought this might be worth your time.
Should I share the exact workflow? 7-10% reply rate
Monday best day
10:00-11:00 AM best time
Personalization Tips
- Match the example company size to their actual team size.
- Reference their tech stack or vertical to make the example more relatable.
- If they recently completed a project, frame it around filling the gap.
- Mention a skill or certification that would make outreach particularly effective for them.
When to Use
Five to seven business days after the first follow-up to small firm managers.
When NOT to Use
If the manager has clearly been traveling or out of office during your outreach window.
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