Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Travel Agencies & Tourism
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How one travel team cut response time by 70%
Email Template
Hi {{first_name}},
Following up on my note about lead follow-up at {{company_name}}. I thought a specific example might be more useful than general claims.
A travel agency with a team structure similar to yours had their advisors spending roughly 2 hours each morning just sorting and responding to overnight inquiries. After implementing automated lead qualification and initial response sequences, that morning routine dropped to 30 minutes. Advisors arrived to a pre-sorted pipeline with the warmest leads already engaged.
The result was not just time saved. Their team morale improved because advisors spent more time doing what they love, planning trips, and less time on administrative follow-up.
I would be happy to show you exactly how this worked for their team. Do you have 15 minutes this week? 10-13% reply rate
Thursday best day
10:00 AM best time
Personalization Tips
- Reference their team size and how inquiries are likely distributed across advisors
- Mention the booking platforms or tools their advisors use daily
- Note any operational efficiency initiatives they have discussed publicly
When to Use
Send 4-5 days after the first email, providing a relatable case study that highlights both efficiency and team satisfaction improvements.
When NOT to Use
Do not send if you have learned the manager recently implemented a new CRM or outreach tool.
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