Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Travel Agencies & Tourism
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Results from a travel team your size
Email Template
Hi {{first_name}},
Following up one more time with something concrete. A travel agency with a team structure similar to {{company_name}}'s shared their 6-month results after implementing outreach automation.
Their numbers: advisor productivity increased by 30%, lead-to-booking conversion improved from 8% to 12%, and client satisfaction scores went up because travelers received faster, more consistent communication. The operations manager who led the initiative said the hardest part was convincing the team to try it, not the implementation itself.
I mention this because I think the operational benefits would be particularly relevant to someone in your role. Would it be helpful to see a short demo tailored to a team of your size?
Either way, I appreciate you reading this far. 8-11% reply rate
Tuesday best day
10:00 AM best time
Personalization Tips
- Reference their current conversion metrics if available from industry benchmarks
- Mention specific operational challenges common to agencies of their size
- Note any team growth or restructuring that suggests they are rethinking processes
When to Use
Send 5-7 days after follow-up-1, using detailed metrics from a comparable agency to build a compelling case for the operations-minded manager.
When NOT to Use
Do not send if you have received an out-of-office reply or if the company is going through a known reorganization.
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