Follow-up #1 Manager / Director Small Business
Follow-up #1 for Travel Agencies & Tourism
Targeting manager / director at small business companies (1-50 employees).
Subject Line
The follow-up gap costing small agencies bookings
Email Template
Hi {{first_name}},
I reached out last week about reducing follow-up time for travel advisors at {{company_name}}. Wanted to share a quick finding that might hit close to home.
We surveyed 120 small travel agencies and found that the average time between a client inquiry and the first advisor response was 52 hours. Agencies that brought that number under 12 hours saw a 38% higher conversion rate. The gap is not about effort; it is about having the right systems in place.
Given the size of your team, even a simple automated acknowledgment with relevant trip suggestions could make a meaningful difference while your advisors prepare a personalized response.
Worth a quick conversation? 12-16% reply rate
Wednesday best day
9:30 AM best time
Personalization Tips
- Reference the inquiry channels they use such as website forms, phone, or social media
- Mention the types of trips their clients typically book
- Note any live chat or chatbot they currently have on their website
When to Use
Send 3-4 days after the first email, introducing industry survey data specific to small agencies.
When NOT to Use
Avoid if the manager already uses a robust CRM with automated responses, as the pain point may not resonate.
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Related Templates
First Email
Travel Agencies & Tourism · Manager / Director · Small Business
Follow-up #2
Travel Agencies & Tourism · Manager / Director · Small Business
Objection Handler
Travel Agencies & Tourism · Manager / Director · Small Business
Breakup Email
Travel Agencies & Tourism · Manager / Director · Small Business