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Follow-up #2 Manager / Director Small Business

Follow-up #2 for Travel Agencies & Tourism

Targeting manager / director at small business companies (1-50 employees).

Subject Line

3 agencies like yours saw these results

Email Template
Hi {{first_name}},

I have shared a couple of ideas about improving follow-up at {{company_name}} and wanted to leave you with one last thought before stepping back.

Three small travel agencies with teams of 5-15 advisors shared their results after implementing automated outreach: one recovered 18% of leads that had gone cold, another cut their average response time from 3 days to 4 hours, and the third saw a 25% lift in repeat bookings from past clients.

All three managers said the biggest surprise was not the numbers but how much easier their day-to-day became once the follow-up process was no longer manual.

If any of that resonates, I am here to chat. If not, no worries at all.
9-12% reply rate
Friday best day
9:00 AM best time

Personalization Tips

  • Match the agency sizes in the examples to {{company_name}}'s team size
  • Reference the specific follow-up challenges visible from their online presence
  • Mention a metric most relevant to their role such as team efficiency or booking rates

When to Use

Send 5-6 days after follow-up-1, providing multiple social proof points from comparable small agencies.

When NOT to Use

Avoid if previous emails bounced or if the manager has changed roles since the first outreach.

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