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Trucking & Freight Follow-up #1
Follow-up #1 C-Suite / Founder Small Business

Follow-up #1 for Trucking & Freight

Targeting c-suite / founder at small business companies (1-50 employees).

Subject Line

Quick thought on fuel savings for {{company_name}}

Email Template
Hi {{first_name}},

I reached out last week about helping small fleet owners reduce operating costs. I wanted to share a quick data point: a 15-truck carrier in the Southeast cut their fuel spend by 19% in one quarter using the approach I mentioned.

If fuel costs or empty miles are on your radar right now, I would love to share the details.

Either way, I hope {{company_name}} is having a strong season.
6-9% reply rate
Thursday best day
6:30 AM - 8:00 AM best time

Personalization Tips

  • Reference a specific metric from your previous email they might remember
  • Mention a recent industry event or fuel price change as a hook
  • Note any seasonal trends that affect their specific lanes
  • Share a result from a similar-sized carrier in their region

When to Use

Use 3-5 days after the first email if no reply was received, adding a concrete data point to reinforce the value proposition.

When NOT to Use

Do not use if the prospect opened the first email multiple times, as a phone call may be more effective at that point.

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