Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Trucking & Freight
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on cutting costs at {{company_name}}
Email Template
Hi {{first_name}},
I have reached out a couple of times and I know running a small fleet keeps you busy. I wanted to share one last thing: three owner-operators who started using our platform last quarter have already paid for it through fuel savings alone.
If this is something worth exploring down the road, my door is always open for {{company_name}}. 5-7% reply rate
Tuesday best day
6:30 AM - 8:00 AM best time
Personalization Tips
- Share a brief testimonial from an owner-operator in their region
- Mention a specific seasonal opportunity coming up for cost savings
- Reference diesel price trends and their impact on small fleet margins
- Note that you will not follow up again unless they want you to
When to Use
Use 5-7 days after the first follow-up to add social proof and create mild urgency without being pushy.
When NOT to Use
Do not use if the prospect replied to either previous email, even with a negative response.
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